The Westfield State Room, 2014
Paramus Mall, NJ.
A pop-up shop hosted by Westfield Malls, sponsored by LG.
Key Responsibilities:
- Manage a full staff of managers, bartenders and brand ambassadors for 2 months
- Design a full experiential event space & flow, based on the consumer insights and research
- Design and produce all interior design components (from paint colors to the textures of the pillows)
- Source and negotiate all floral. catering, and decor with vendors
- Design and produce all branding signage and collateral