Harlem Fashion Row, Pop-Up Shop Renaissance Times Square Hotel
An evening event hosted by Renaissance Hotels and Harlem Fashion Row. 450 targeted fashion and industry experts gathered over 4 hours garnering 402,100,000 media impressions. Event resulted in 10+ published articles featuring HFR/Renaissance partnership
Key Responsibilities:
- Develop a down-to-the-minute run of show (ROS) for BOH and client
- Coordinate and direct 10 different designers, and their respective pop-up booths, within hired venue (day-of)
- Design full event layout & flow (inclusive of keynote presentations, serving schedule, and fashion show)
- Design and produce and track deliveries all branding signage and collateral
- Day-of coordination